Video as a marketing tool is the future. In fact, it’s estimated that by 2020, 80 percent of Internet traffic will be driven by video. Following are 5 ways to create effective and engaging Facebook video campaigns for your non-profit: Begin with the end in mind. Establishing a goal is the first order of business. ...
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April 17th is fast approaching and that means many of your donors and supporters are scrambling to get their tax paperwork in order. Here’s what they should know about the basic tax benefits of giving to charity. They may qualify for an income tax deduction. If donors elect to itemize deductions on their tax return, ...
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Donors are the lifeblood of any non-profit organization, so you best make sure you’re reaching them effectively. These 5 tips will help you refine your message and bring in more money: Cut the jargon Most of us use jargon all the time without being aware we’re doing so. It’s the language we speak at work and ...
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With spring around the corner, it’s a good time to think about decluttering your home — and your non-profit. Could your donor relations processes and procedures use some freshening up? Following are a few tips to welcome spring and streamline your donor relations programs in the process: Clean up your mailing lists When was the ...
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Out of the $390 billion that was given to charitable causes in the U.S. in 2016, nearly three-fourths came from individuals. Nonprofits cannot afford to overlook the power of a single person. To that end, nonprofits would benefit from investing their resources into fostering donor engagement. Here are three ways nonprofits can reach donors and volunteers. ...
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On Dec. 22, the president signed into law the Tax Cuts and Jobs Act, one of the largest changes to U.S. tax policy in decades. What does this mean to fundraising and operations for non-profit organizations? We break down the most sweeping changes here: The standard deduction is much larger. The significant increase in the ...
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